Content Optimization & Content Ideas FAQs

On the Content Optimization page in your dashboard, you can craft new posts and update existing posts that are primed to perform well in search results. When you connect your Google Search Console account, we can provide you with Content Ideas — customized keyword suggestions for your site.

In this article, we’ve answered some frequently asked questions about Content Optimization and Content Ideas. If you have additional questions, feel free to reach out to us!

Content Optimization & Content Ideas FAQs

1. How does Content Optimization help me increase search engine traffic?

Google uses three primary signals to rank content in the search results: relevance, quality, and usability. The Content Optimization page integrates directly with Topic, an advanced SEO program that can help you in each of these areas.

First and foremost, Topic ensures that your content is relevant to the searcher’s query by helping you research and analyze the top ranking search results. Then, Topic’s grading system updates as you create and edit your content, reminding you to use these important themes and topics to provide the most relevant resource for the query.

For gauging quality, Google’s algorithm will look at several factors. The first is authority, which is based on the number of backlinks your domain and page have. Authority is built over years of establishing your domain’s brand and reputation. By continuously updating your most evergreen content with Topic, you can increase the probability that other publishers will find and link to those posts which will increase your authority over time.

Engagement is another great way to track how Google perceives the quality of your content. Various third-party studies and statements from Google suggest that strong engagement numbers correlate with higher search rankings. Google’s own recommendations state, “A frequently updated site encourages people to return - as long as your content remains relevant and engaging.” 

Metrics such as click-through-rate, time on site, and bounce rate reflect the reader’s engagement with the content. Readers will stay on the page longer when an article is relevant and valuable, and they’ll be less likely to return to the search results to find another resource. This increase in engagement typically leads to an increase in search ranking.

2. How should I prioritize which posts to update?

You can use Topic to optimize any post on your site, but here are some criteria to help prioritize your efforts. Start with posts that haven’t been touched in over 6 months, including seasonal posts, and update them before search volume increases for those topics. Here’s how to use Google Trends to plan the perfect timing.

Look for posts that have a higher-than-average RPM but low search traffic — increasing traffic to these posts can provide a major earnings boost! Use a tool like Google Search Console to investigate which keywords are performing well for that post and optimize the post using Topic for your target keyword.

Be sure to connect your Google Search Console in the dashboard, so we can make this even easier by providing you with Content Ideas!

3. Why am I limited in the number of content briefs I can create?

We’re thrilled to hear you’re finding Content Optimization so useful! We allocate a set number of content brief credits each month, but we understand that some publishers (like you) go above and beyond. If you'd like to increase the number of content briefs you receive each month, just reach out to our team with your request!

Your credits will reset on the first of the month to give you a fresh set to work with. Make sure to mark your optimized posts as complete in your dashboard, so we can track the performance of these posts for you and let you know how things are going!

4. Will this increase the level of competition for my site with everyone using Content Optimization?

Our goal with Content Optimization is to equip all AdThrivers with easy access to data and tools to optimize your content so you can compete against the big, corporate-run sites that don't provide the same incredible value and community that you offer to your readers. We want to see YOU succeed, and with access to this technology right in your dashboard, you have a measure of control over your own results. As you use Topic to optimize your content, we're confident you'll see some incredible growth.

In addition, our Content Ideas algorithm is designed to protect your search traffic from increased competition. We specifically avoid suggesting keywords where you or another AdThrive publisher are already ranking in the top positions, and we don’t use any of your keyword data or any content created in Topic to provide Content Ideas to other publishers.

5. I don’t feel good about copying another site, and I definitely don’t want someone copying my site.

Copying another site is definitely not the goal here, and we strongly encourage everyone using Topic to be unique and original in each post you optimize.

To help you best serve your readers and provide the information they are searching for, Topic shows you what other high-ranking posts have covered on the subject. This may spark some ideas for your content and help you cover the topic in depth, but you should avoid directly copying a full outline from another post. Our ad partners want to monetize original content, so be sure to put your own spin on the subject and share your unique perspective and experience with readers.

6. I don’t want to compete against my friends.

I understand your concern here and want to encourage you to use your own compass and judgement as you use the competitive info Topic offers. It’s always up to you to decide which posts you optimize and what information you take into account as you work on your content, and your creativity and unique voice should always shine through.

That being said, the “big guys” out there are doing whatever they can to gain the top-ranking spots, and with this technology we’re aiming to give you a fighting chance to keep your great content at the top where it belongs!

7. How do you generate the Content Ideas you are recommending to me? 

Our proprietary algorithm combines multiple data sources to identify high value content opportunities tailored specifically to your site. These sources include SEMrush, Google Search Console, and others. After looking at the competitive landscape and performing a historical performance analysis, we believe your content can move up in the search rankings (and therefore increase traffic) by targeting these keywords.

You can remove any Content Ideas you don’t want to focus on to see additional options — simply click on the X in the upper right corner of a Content Idea card to remove it. Just keep in mind that these cards are populated in order starting with those expected to have the greatest impact.

You can see how many Content Ideas you have remaining for the month in the top right corner of the page, and you’ll get a fresh set each month.

8. How are you using my Google Search Console data? Will my data be provided to a third party?

We only use your Google Search Console data internally to generate your Content Ideas. We do all the analysis in-house and do not share your data with any third parties.

9. I’m already in a top 3 position for this keyword, should I still update this post?

We suggest not updating a post if it’s already in the top 3 results for the recommended target keyword. Since this post is already performing well, let it keep up the good work while you focus on other posts that might need more of a boost!

10. Why are you giving keywords to me that have low search volume?

Our algorithm looks at your historical performance at different search volume levels to determine your ideal range. Then, the algorithm identifies keywords that you should have the best shot at winning in search results. 

This “sweet spot” of search volume could change month to month based on new data we receive, so it’s possible that you could see keywords with a higher search volume next month. If you’ve uncovered a very similar keyword with a higher search volume than the one our algorithm suggested, feel free to incorporate it into your post as well. We've seen publishers have success when including several keyword variations in their posts, and we suggest letting your content strategy guide your decisions in these cases! For more tips on how to craft a winning strategy, check out this blog post.

11. Did other sites get these same Content Ideas? I just noticed another site is ranking for one of my suggested keywords.

Nope, your Content Ideas are unique to you! We won’t offer the same keywords to any other publisher.

It’s possible this publisher identified the same keyword as a good opportunity for their site through independent keyword research. If you’re interested in learning more about keyword research, check out this blog post.

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