How to optimize your content with Topic in the AdThrive dashboard {Content Optimization}

Content Optimization is currently available to Platinum publishers for early access.

Your AdThrive dashboard now has a powerful tool you can use to optimize your new and existing content for higher search rankings. We’ve partnered with Topic to offer their content optimization product to you.

Higher search rankings lead to more traffic which leads to increased ad revenue, so let’s launch your posts to the top!

What is Topic?

Topic is an SEO content optimization tool. You provide a keyword or phrase, and Topic uses AI to analyze search results for that keyword and offer suggestions to make your content more competitive. It can tell you how many words your post should have, which subtopics you should cover, important words and phrases to include, and more.

When you edit your content in Topic, it will give you a grade based on how well your content is optimized for search rankings and, as you make changes, you can see that grade improve in real time.

We’re excited to offer this tool, conveniently integrated into your AdThrive dashboard. It’s never been easier to optimize your content and dominate the search results!

How do I access Topic?

In your AdThrive dashboard, click on Content Optimization in the left sidebar. This page will be your homebase for creating and accessing your “content briefs”. 

In each content brief, you’ll use Topic’s data and suggestions to assess and edit a post, prepping it for top performance in search results.

Want to give a writer or team member access to Topic? You have two options here. You can create a content brief and share the URL with your team member who can then work on the content in Topic. Or, we can create a new dashboard user with access to only the Content Optimization page. Just reach out to us if you’d like to add a user!

How to optimize your content for top search results

There are three steps to optimize your content for search:

  1. Create a content brief for your post’s target keyword
  2. Use Topic to edit and enhance your post
  3. Publish your optimized post, then mark the content brief as complete

Let’s go over each step!

1. Create a content brief for your post’s target keyword

You’ll create a content brief for each post you’d like to optimize, whether it’s a new post you want to write or an existing post you want to update. 

First, you’ll need to have a keyword in mind that you want to rank for in search results. This can be a keyword you’ve heavily researched or just the main topic of your post.

Once you create the content brief, you can open it in Topic and start optimizing your content around that target keyword.

How to create a new content brief

Watch the video below or scroll down for the written instructions:

When you access the Content Optimization page for the first time, you’ll see this screen:

Content_Optimization_initial_screen.png

To create your first content brief, follow these steps:

  1. Choose to create a new post or update an existing post
  2. Enter your keyword phrase or topic
  3. If you chose to update an existing post, provide the URL for that post
  4. Click the “Create Brief” button
  5. Find your newly-created content brief card under “In-Progress Briefs”

Content_brief_processing.png

Content briefs take about 3–5 minutes to crunch all the data and be ready to go. During this processing time, no new content briefs can be created. 

Once the content brief is created, you can click the card to open the content brief in Topic.

Content_brief_created.png

You can choose to delete an in-progress content brief by clicking on the X in the top right corner of the card. You might want to do this if you made a mistake in creating the brief, or if you’ve decided to go a different direction with your keyword.

To create additional content briefs, just click the “Create Brief” button and follow the same steps.

Create_new_brief.png

Content briefs for new posts vs existing content

For new posts, Topic will perform a competitive analysis for the target keyword you provide and offer insights such as good topics to include, a suggested word count, and more. 

When updating an existing post, Topic will pull in your content from the URL you provide, analyze it, and offer suggestions to make the post more competitive for the target keyword.

In both cases, as you write and edit, Topic will update your “content grade” to show how well your post is optimized for top search rankings.

Watch the videos below for an in-depth look at how to use Topic to optimize your content!

How many content briefs can I create?

You can create up to 20 content briefs each month, and you can see the number of content briefs remaining for the month in the pop-up window after you click the “Create Brief” button. This limit resets on the first of each month and unused content briefs do not roll over.

Providing Google Search Console access

Once you’ve created your first content brief, you’ll notice a prompt at the top of the Content Optimization page to provide us with API access to your Google Search Console account (if you haven’t connected your account previously). 

GSC_prompt.png

This connection will allow us to combine your Search Console information with our internal data so we can provide you with useful insights and personalized Content Ideas. You won’t see this data populate into your dashboard just yet — this will just give us behind-the-scenes access so we can provide you with Content Ideas and monitor your Google rankings and traffic.

Follow these steps to provide Google Search Console access.

We highly recommend providing Google Search Console access as soon as possible, so that we can start our analysis and provide you with Content Ideas, chosen specially for you!

2. Use Topic to edit and enhance your post

You can access Topic at any time through your dashboard. When you’re ready to work on a post, just click any content brief card to open that content brief in Topic in a new tab.

The wealth of data Topic provides may feel overwhelming at first, but you’ll soon get the hang of it! Let’s take a look at how to use the tool to perfect your content and achieve top search rankings.

How to use Topic

Feel free to create your first content brief and jump in, if you prefer to “get your hands dirty” and learn from doing. If you’re more of a “read the directions first” kind of person, check out the videos and guides below!

Either way, we recommend setting aside some time to go through these helpful resources that will show you exactly how to use Topic for the best results.

How to use the Content Research tool to build an outline for your post and discover content to include:

Also see this guide: Creating an Effective Outline using Topic

How to use the Content Grader tool to write and edit your content to perfection:

Also see this guide: Step by step instructions on Optimizing and Grading Content

If you need help or have any questions while working in Topic, you can click the “Chat with us” button in the top right corner to get support from the Topic team. You can also email support requests to support@usetopic.com.

Prefer to edit your content in the WordPress post editor or in Google Docs? Head here to learn How to use Topic in WordPress and Google Docs

Be unique and original

To help you best serve your readers and provide the information they are searching for, Topic shows you what other high-ranking posts have covered on the subject. This can be very helpful as you plan your post, but avoid directly copying a full outline from another post. Our ad partners want to monetize original content, so be sure to put your own spin on the subject and share your unique perspective and experience with readers.

3. Publish your optimized post, then mark the content brief as complete

When you’re finished perfecting your post in Topic, you can copy over your final draft into WordPress or any other publishing platform and publish your post. Then, return to your dashboard to mark that content brief as complete.

How to mark a content brief as complete

Be sure to mark your content brief as complete once you’ve published the post. This will enable our team to track the performance of your post after you’ve optimized it with Topic.

Follow these steps to mark a content brief as complete:

  1. Click “Mark Complete” at the bottom of the content brief card
  2. Enter in the required information 
    • For a new post, provide the publish date and URL
    • For updated content, provide the date in which the optimized post went live
      Note: For best results, we recommend republishing an updated post with the current date, but in either case be sure to provide the date you published your updates.
  3. Click the “Save button

Mark_complete.png

Completed content briefs will move to the “Completed Briefs” section below.

You have the option to edit a completed content brief to change the publish date and/or URL. If you’ve changed the URL of your post or republished it more recently, be sure to update that information so we can collect more accurate information on your post’s performance.

To edit the publish date or URL, just click on the edit icon on the card:

Edit_completed_brief.png

Content Ideas

Now that you have such a powerful content optimization tool at your fingertips, you might be wondering what content to optimize — and we’re here to help with that!

If you’re an avid keyword researcher, you can use Topic to optimize your upcoming posts for the keywords you’ve chosen. Learn more about keyword research in this blog post: Find the perfect search keywords for your target audience.

As we’ve mentioned, you can also use Topic to optimize your existing posts and boost your search engine rankings. Here is a great resource on how to audit your published content and find your best growth opportunities.

And while your own research and audits are immensely valuable, we’re making things easier by offering customized Content Ideas right in your dashboard!

If you’ve provided us with access to your Google Search Console account, each month you’ll receive a fresh set of Content Ideas at the top of your Content Optimization page.

Content_Ideas.png

Our proprietary algorithm identifies target keywords for your existing content that have a high potential to improve the search performance of your post if optimized around that term. Our API allows us to collect almost 10x the amount of data from Google Search Console than what you see displayed in your account, and we combine that with data from SEMrush, Wordpress, your RPM, and other sources to provide you with the Content Ideas that we expect to have the biggest impact on your traffic.

Your Content Ideas are unique suggestions for your site, and our algorithm specifically avoids keywords where you or another AdThrive publisher is already ranking in the top positions. You can feel confident that your high-value keywords will be protected against additional competition from AdThrive publishers.

Once they’re ready, you’ll see these recommendations populate in the Content Ideas section at the top of the Content Optimization page. Your Content Ideas are in order, from left to right, of their potential to increase your post’s search traffic, based on our algorithm. 

If you decide you don’t like one of the Ideas, you can remove it from the page by clicking the X in the top right corner of the card. You will then be asked to confirm this action since you won’t be able to get the Idea back once you remove it. The next Content Idea with the highest potential will be populated in its place.

You can see how many Content Ideas you have remaining for the month in the top right corner of the Content Optimization page. Our algorithm will refresh your Content Ideas on the first of each month, and you’ll receive a new batch.

On each Content Idea card, you’ll see the keyword we recommend optimizing your post around, a link to the post we recommend updating for that keyword, and a one-click option to create a brief for that keyword and post.

Content_Idea_card.png

If you think a Content Idea is a good opportunity for your site that you’d like to work on, click the Create Brief button on the bottom of the card. This will automatically create a new brief using the target keyword and post associated with the Content Idea, and you’ll see this new card under In-Progress Briefs. The card will be designated as a recommended Content Idea by the label “Idea” in the top left corner. 

Once the content brief has finished generating, you’ll be able to open it in Topic and start optimizing your content!

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Feel free to share any feedback with us as you explore your new Content Optimization page. We’re excited to see your traffic grow as you use this integration with Topic to optimize your already stellar content!

Want to go deeper into content strategy and optimization? Visit our Content Optimization Curriculum on the blog for an in-depth look at how to create an overall site content strategy, implement SEO best practices, and track and measure your success.

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