AdThrive video players typically display the title of your video above the player. In the Playlist video player, the title links to the URL associated with the video if you specified one when you uploaded the video in your dashboard. When a reader clicks on the title, they visit the linked post on your site.
However, we’ve found that the player earns even more with no title displaying.
Why?
Research shows that fewer than 1% of readers click on these video titles, and video players with no title wrapper get closed 32% less frequently.
Turn the Playlist video player title wrapper off via Ad Preferences in your dashboard for a 5-6% increase in video revenue.
Note: If you have the “Auto-Optimize” setting turned on, you’ll be running “Remove video title wrapper” automatically for maximum ad revenue.