As one of Google’s trusted advertising partners, we work closely with their team to create the best experience and top earnings for our publishers. As of March 2021, Google introduced a new way to handle ad-managed publisher accounts, implementing "Multiple Customer Management" (MCM).
Up to now, each AdThrive publisher has been nested under our Google Ad Manager account as a “child publisher”, for us to be able to manage your ads. With the switch to MCM, Google is requiring you to have your own Google Ad Manager account and accept an invitation from AdThrive to continue managing your ads.
We’ll need you to take a one-time action to accept our invitation, which will require either creating a Google Ad Manager account or linking an existing Google Ad Manager account to us.
Follow the instructions below to complete this mandatory process. We’ve also created this handy video tutorial to walk you through the process.
Instructions for creating or linking a Google Ad Manager account to AdThrive
You’ll receive an email invitation from Google Ad Manager, with the email subject line “Request to manage your ad inventory”.
Having trouble finding the email? In most cases, we sent the invitation to the email address you used in your original AdThrive application. If you’re unsure, reach out and we can tell you which email address we used.
Step 2: Click the blue button in the email, labeled “View request”.
Step 3: You may be asked to verify or log in to your Google account.
At this point, your experience will be slightly different depending on whether or not you have an existing Google Ad Manager account associated with the email that received the invitation. Either way is okay, and you’ll be guided through the process accordingly.
If you have an existing Google Ad Manager account:
Step 4: Select the account for your site that you want managed by AdThrive. If you have more than one site with AdThrive, just choose one for now, and we’ll add the rest for you.
Step 5: You’ll be taken to your Google Ad Manager account and presented with a page where you can accept to have your ads managed by AdThrive. Just click the “Accept” button.
Step 6: You’ll land in your Google Ad Manager account where you’ll see AdThrive listed as a Parent publisher. You’re all set!
If you don’t have an existing Google Ad Manager account:
Step 4: You’ll arrive at a page that says “AdThrive - GAM wants to help you manage your inventory”. Select your communication preferences and your billing country/territory.
Step 5: Accept the Ad Manager terms & conditions and the Parent Publisher terms & conditions, then click “Set up account”.
Step 6: On the Customer information page, choose your Account type (Business or Individual), fill in your name and address info, then click “Save”.
Step 7: On the Network settings page, choose your time zone and currency, and click “Save”.
Step 8: You may be required to go through a phone verification. If so, enter your phone number and choose how you’d like to get a verification code.
You’re all set! You should arrive at the confirmation page below:
If you created a new Ad Manager account as part of this process, you will get an email from Google Ad Manager letting you know that your account has been created and another email welcoming you to Google Ad Manager. You do not have to do anything with either of these emails.
You may also receive an email from Google Payments with the email subject: “Google AdSense: Payment contact information changed” — this was triggered when you selected your currency in the account setup process. If you’re actively using AdSense, you can always log in to double-check your account details and settings.
You will also receive a confirmation email from Google Ad Manager when they have successfully linked your new Google Ad Manager account with AdThrive, so we can continue to manage your ads.
We’ll receive confirmation on our end too, so you don’t have to reach out to let us know. At this point you are all set, but feel free to reach out to us if you get stuck along the way and need our assistance!
What if I get rejected?
First, don’t stress. We’ll help you troubleshoot, and your ads will continue to serve as usual in the meantime.
Because Google has strict policies against duplicate accounts, we’ve seen some of our publishers initially have their accounts rejected due to this reason. If you have an existing Google Ad Manager (formerly DoubleClick for Publishers), AdSense, AdMob, or YouTube monetization account under a different email address than the one we sent your invitation to, it’s essential that you let us know, so we can send a new invitation to that email address.