How do I filter my Google Web Stories traffic so my RPM reporting is accurate?

If you plan to use Google Web Stories, we recommend setting up a filtered view in Google Analytics, excluding your Web Stories traffic. Since these pageviews aren’t monetized like the rest of your site, excluding this traffic in your data will allow your RPM calculation to be more accurate and representative of how your ads are performing.

How can I view my Google Web Stories traffic?

Curious how much Web Stories traffic you’re getting? In your Google Analytics account, navigate to the Behavior tab and click Site Content > All Pages. Then, search for “/web-stories/” (or any variation of “/web-stories/” that your plugin uses in your URL).

How do I filter out my Google Web Stories traffic in Google Analytics?

Step 1:

In your Google Analytics account, go to Admin and create a new view. Name this view something like “All Traffic + Exclude Web Stories”.


Step 2:

Once the new view is created, click on "Filters" and then "Add Filter":


Step 3:

Set up your filter as shown in the screenshot below, then hit Save. You’ll be excluding the sub-directory “/web-stories/” (or whichever variation of “/web-stories/” your plugin uses in your URL).


Step 4:

Give AdThrive access to the new view, which will require setting up a new user. Here's how to do that:

  1. In Google Analytics, click Admin, and navigate to the view you just created
  2. In the View column, click View Access Management
  3. From the View permissions page, click +, then click Add users
  4. Enter the email address: or
  5. Select Notify new users by email
  6. Select the Analyst permissions
  7. Click Add

Step 5:

Lastly, let us know that you’ve got this set up so we can pull the data from this view into your dashboard. 

Run into any hiccups? Reach out so we can help!

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