What is AdThrive’s Smart Loading?

“Smart Loading” is an AdThrive-exclusive approach that ensures you get the most ad impressions possible and therefore the most income. It’s a customized hybrid of asynchronous and lazy-loaded ads, providing you with the best of both worlds.

Here at AdThrive, nothing is ever cookie-cutter. We take a personal approach with each publisher’s site, designing a custom ad layout that takes into account traffic patterns, reader behavior, and most importantly, your personal preference.

In keeping with our individual, data-driven approach, our team of professionals sets up Smart Loading on every AdThrive site based on that individual site’s performance.

Many ad providers take an all or nothing approach to lazy loading ads, which negatively impacts ad earnings. Instead, we’ve taken an adaptive approach that uses the best of all available technologies so you make the most money possible!

With Smart Loading, we continue to load the highest-performing ads asynchronously while lazy loading additional ad slots when they are guaranteed to be viewable and improve revenue.

Do I need to do anything to have Smart Loading for my ads?

There’s nothing you need to do — our team of performance experts analyzes your ad layout and creates a custom strategy that maximizes viewability and revenue. You’re benefitting from Smart Loading already!

Smart Loading also lets us intelligently add additional ads on your longer-form content as well, which is a suggestion you probably received in your last individualized check-in from our team. Let our team know if that’s something you’d like to try!

Finally, the “Auto-Optimize” setting in the Ad Preferences page of your AdThrive dashboard is a great way to make sure you’re automatically opted-in to any new revenue opportunities as soon as they roll out.

Have more questions about how ads load? Our team would love to hear from you and have the chance to dig deeper with you. Please don’t hesitate to reach out to us!

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