What is Deferred Ad Loading?

AdThrive’s Deferred Ad Loading method defers ads from loading until after the page is completely done loading or until the user interacts with the page, minimizing the impact of ads when PSI or other speed testing tools measure your site.

This largely removes ads from the resulting recommendations so you can more easily see which aspects of your site need to be worked on to improve performance.

Since this method delays ads loading, this can have an impact on revenue: up to a 5% drop from the testing we have done, but the actual amount depends on how well optimized the site is to begin with. For maximum ad revenue potential, if you decided to use our Deferred Ad Loading, we HIGHLY recommend making sure other site optimizations are buttoned up as well.

If you’d like this turned on for your site, drop us a note at support@adthrive.com

If you want to talk through any specific questions you have about your site, our team would love to hear from you and have the chance to dig deeper with you. Please don’t hesitate to reach out to us!

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