Accelerated Mobile Pages (AMP, for short) are stripped-down HTML versions of your website pages, designed to be really fast on mobile. Most sites that implement AMP use a plugin to create these pages.
While we can display ads on AMP pages, advertisers don’t pay as well for those ads as they do for normal mobile display ads. With fewer advertisers in the industry willing to bid on AMP ads, the lower competition leads to lower RPM on those pageviews.
If you decide to implement AMP on your site, please reach out to our team before activating so we can make sure your site is set up to earn as well as possible through the AMP platform.