How long should my videos be for top earnings?

Videos must be at least 30 seconds long to run ads, not including any logos or title cards.

Videos earn based on the video’s length, not clicks, popularity, or interaction. Our video players run ads between videos, so we generally recommend 31-90 seconds as the ideal length for maximum earnings, to allow for more video ad impressions while a reader is on your site.

This chart shows how ads are served between videos:


Let’s say an average reader spends 2 minutes reading a post on your site.

A video that’s 2 minutes long will have only one chance to earn from ads — but in that same time frame, you could show multiple shorter videos with more opportunities to earn from video ads!

However, with our Advance Playlist feature, our sticky video players are set up to earn optimally, even from longer videos. See how it works here: Advance Playlist feature

Don’t have your own video content yet? You can still earn from video ads right now! Just head to your Ad Preferences page and turn on the Sticky Outstream Video Player. This player sticks to the bottom of the screen and runs video ads continuously. It can increase your RPM by up to 10–15%! Read more here.

For more great tips, check out our blog post on five easy ways to optimize your video earnings!

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