How long should my videos be?

Our advertisers require a minimum of 30 seconds to monetize videos through your AdThrive video player. However, depending on the type of video player on your site, you may want to go for short or long videos to maximize earnings.

Playlist Videos — 45–75 seconds

Your playlist video players earn the most with shorter videos in the 45–75 second range.

Playlist video players run ads between videos, so longer videos don’t have the opportunity to serve as many ad impressions.

When you’re choosing videos to add to your playlist video players, choose your most-viewed short videos. Looping your best short videos can earn just as well as looping a randomly-selected playlist!

To choose videos for your video playlist, head to your AdThrive dashboard and click “Edit” on the video you want to include. To add that video you’ll check the “Add to playlist” checkbox. To remove a video from the playlist, uncheck that box. Save, and you’re all set!


Related players — the longer the better

With these players, longer videos tend to earn more. The longer your reader stays engaged with a single video within the post, the more opportunities other display ads have to load on the page. This boosts the performance of any sticky ads on the page, like the sticky footer ad.

For related video players, the more places you embed on your site the better! Posts with related videos tend to earn twice as much as posts without videos. For ideas on all sorts of video content, you can embed, check out this article here!

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