Your AdThrive dashboard provides lots of data on your earnings, and this information can be analyzed to help improve your site and maximize your revenue! To start, log in to your dashboard and click on “Earnings” in the left-hand sidebar.
In the Earnings tab, you can filter the data by whichever time frame you’d like, as far back as when you started with AdThrive. When you adjust these dates, it also adjusts the data in every widget on the page.
You might want to look at yesterday’s earnings to see how your site is currently performing, or you might want to look at your trends over the past 30 days. If you select the “Monthly” option, you can choose a year from the drop-down list, and the Earnings Overview and RPM/RPS Trends widgets will display totals for each month in that year.
The "Custom" option allows you to choose your own range of dates:
Included on the Earnings tab is a handy 'Export Data' option so you can download the data on this tab straight to your computer! Just click the blue button in the top right corner.
The Earnings Overview widget shows your earnings and pageviews which you can view in graph or table format:
Next to the Earnings Overview, you’ll see a breakdown of your earnings, RPM, and RPS for the date range you choose. RPM (earnings per 1,000 pageviews) and RPS (earnings per 1,000 sessions) are how we track the performance of your ads as a whole. You can read more about the two metrics and what each is used for right here.
Looking for a breakdown of video and in-image ad earnings?
If you’re running the Custom Video Player or In-Image ads, click on the ‘View all ad network earnings+’ link to see monthly totals for AdThrive Media, AdThrive In-Image Ads, and the Custom Video Player. If you are running any additional ad networks that report in your AdThrive dashboard, they’ll be broken out there as well:
You can also use this page to determine the amounts to expect from upcoming payments. AdThrive pays out on a net-45 schedule, so earnings from January are paid out on March 15, February earnings are paid out on April 15, and so on.
The RPM/RPS Overview widget shows your RPM and RPS trends over the period of time you’ve selected at the top of the page. You can view this widget as a graph, or click the toggle button to see each day’s RPM and RPS listed out in a table view.
The Earnings By Device widget breaks down your earnings by the type of device your readers are using to view your site, and it includes the RPM and pageviews for each device type.
This gives you the best idea of where the majority of your earnings are coming from, allowing you to put your focus on optimizing your posts for the devices your readers are using to access them.
Note: Advertisers typically bid higher for desktop traffic, so it’s normal and expected for desktop traffic to have a higher RPM than mobile traffic.
The Earnings By Ad Unit widget gives you a peek into the performance of the various ad units on your site, with details on their viewability percentage and revenue.
You can also view this data by device (desktop, mobile, or tablet). Note that multiple sidebar or content ads will show up as one ad unit type.
Lastly, if you monetize your videos through AdThrive, the Video Earnings widget shows earnings from the 'Click to Play' videos you embed on posts or pages on your site.
You can request changes to your ads with the goal of increasing your earnings in the Ad Preferences tab in your dashboard. For ideas on how you can improve your site to maximize your earnings, visit our section on Site Optimization.