Outstream FAQs

What is Outstream?

Outstream is a new type of ad we’re now offering for desktop and mobile. It looks like a typical display ad inside your content and automatically plays through a single animation. Readers can interact with the Outstream ad to turn on sound, but it’s always silent by default.

An Outstream ad only serves when it will earn you more than a regular display ad and when a reader is on a fast connection, and it waits to load until the content on your page has finished loading. To keep things light and reader-friendly, you’ll only ever see one Outstream ad per page, and after it plays through one time, it stops.

How do I get this added to my site?

These ad units are enabled by default on your AdThrive ads. If you’d like to opt out of this type of ad, click here to drop us a note.

What does it look like?

Here’s an example of an Outstream ad on mobile:


How much does it earn?

An Oustream ad earns 10-30% more than a static display ad for the same ad slot. You’ll see Outstream earnings included with your other content ad earnings in the AdThrive dashboard.

Does this ad align with the Coalition for Better Ads (CBA) requirements?

Yep! All of your AdThrive ads meet CBA’s guidelines.

How many Outstream ads will play on a page?

We are currently offering one Outstream ad per page.

Will this impact page speed?

Nope! We’ve made sure running an Outstream ad won’t have any additional effect on page speed.

Do Outstream ads have sound?

Outstream ads will be silent by default, unless a reader chooses to turn on sound.

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