AdThrive Publisher Dashboard Overview

Your AdThrive dashboard is where you can view information on your ad and video player earnings and traffic details, upload videos, and update your payment information and ad preferences. After your ads are installed, we'll reach out in about 3-4 business days with access to your dashboard, as we're waiting for the initial reports to come back from our ad partners and getting them all synced up with your dashboard.

If you have several sites with AdThrive, you can access separate reporting for each site by using the dropdown menu at the top of the dashboard:


The left-hand sidebar provides navigation to the various pages and reports you'll find in your dashboard. Below you'll find a description of each section and the information and tools you'll find within.


My dashboard - gives a broad overview of your stats and traffic.

Earnings - gives a more detailed ad earnings breakdown.

Traffic - pulls in key Google Analytics data that can be useful in analyzing your ad performance.

Video - allows you to upload videos and generate embed codes for pages on your site.*

*Note: You'll only see the Video tab in your dashboard if you are currently running an AdThrive video player. If you'd like to get started monetizing your videos, let us know. We'd love to help!

Payments - lets you check the status of your payments and view payment history.

Ad Preferences - allows you to request changes to your ad layout and ad categories

Resources - gets you easy access to FAQs, the AdThrive Help Center, and some general resources.

My Dashboard Tab


Think of this tab as an at-a-glance overview of your account, including:

  • Your earnings and pageviews from yesterday, month-to-date, and last month.
  • An overview widget showing your earnings and pageviews from the past 30 days as a handy chart or table. Toggle between views with the buttons at the top of the widget.
  • Earnings and pageview data by device for the past 30 days.
  • A quick summary of your top traffic sources from Google Analytics and the percentage of pageviews they contribute to your site.
  • An overview of your video earnings for the last 30 days, if you're using the AdThrive video player, and quick video upload option.
Note: Your dashboard updates with pageviews from Google Analytics and ad revenue for the complete previous day at 10:00 am Eastern time.

You can search the AdThrive Help Center and even submit a support ticket from your dashboard.

You’ll find the “Support” button at the bottom of every page in your dashboard. Click it to open a search box where you can search for topics and answers. If you can't find the answer you need, just click the “Contact us” button to submit a support ticket, and we’ll be in touch soon!


Earnings Tab

The Earnings tab breaks down your ad performance data further, so you can view specific time frames and historical data for as long as your site has been with AdThrive.


When you adjust these dates, it also adjusts the data in every widget on the page. For example, if you choose “Last 7 Days”, every widget on the page will display data from the past 7 days; if you change to the “Yesterday” view, the widgets update to show the previous day’s data.

The "Custom" option allows you to choose your own range of dates:


Included on the Earnings tab is a handy 'Export Data' option so you can download the data on this tab straight to your computer! Just click the blue button in the top right corner.

The Earnings Overview widget shows your earnings and pageviews which you can view in graph or table format:


Breakdown of earnings, RPM, & RPS:

The ‘Earnings’ page also includes a breakdown of your earnings, RPM, and RPS for the date range you choose. RPM (earnings per 1,000 pageviews) and RPS (earnings per 1,000 sessions) are how we track the performance of your ads as a whole. You can read more about the two metrics and what each is used for right here in our Help Center.

If you’re running the Custom Video Player or In-Image ads, click on the ‘View all ad network earnings+’ link to see monthly totals for AdThrive Media, AdThrive In-Image, and the Custom Video Player. If you are running any additional ad networks that report in your AdThrive dashboard, they’ll be broken out there as well.



RPM/RPS Overview:


See your RPM and RPS trends over the period of time you’ve selected at the top of the page. You can view this widget as a graph, or click the toggle button to see each day’s RPM and RPS listed out in a table view.

Earnings By Device:


This widget breaks down your earnings by the type of device your readers are using to view your site, and it includes the RPM and pageviews for each device type. This gives you the best idea of where the majority of your earnings are coming from, allowing you to put your focus on optimizing your posts for the devices your readers are using to access them.

Note: Advertisers typically bid higher for desktop traffic, so it’s normal and expected for desktop traffic to have a higher RPM than mobile traffic.

Earnings By Ad Unit:


The 'Earnings by Ad Unit' widget displays the aggregate types of ad units on your site and gives you a peek into their performance, with details on the viewability percentage and revenue from each ad unit. You can also view the data by device (desktop, mobile, or tablet). Note that multiple sidebar or content ads will show up as one ad unit type.

Video Earnings:


If you monetize your videos through AdThrive, the 'Video Earnings' widget shows earnings broken down by video player type

Traffic Tab

The Traffic tab pulls information from your Google Analytics account and brings you several ways to view your traffic data to help you understand how it relates to your ad earnings.

Just like with your Earnings tab, you can filter your traffic views using the time-frame settings at the top of the page.

View pageviews and sessions:


You can use this data to understand traffic and audience engagement — how many people are coming to your site, how many pages they are looking at, and how long they are staying.

Traffic Widgets:


Your Traffic tab also includes several widgets that break your traffic down by device, source, social network, and country. These widgets give you some extra insight into who your readers are and where they are coming from.

View your most popular posts:


Your Traffic tab also shows your top ten posts with the highest pageviews. To maximize your ad earnings, pay close attention to these posts! If you have ads turned off for a specific post that’s bringing in a significant amount of traffic, that can have a strong impact on your RPM.

See which videos are getting the most plays:


The 'Top Videos' widget shares the most-played videos for the time period you select at the top of the page. 'Play Rate' shows you the percentage of readers who clicked to watch the video, so you can see which videos are most appealing to readers.

Video Tab

You'll only see the Video tab in your dashboard if you are currently running an AdThrive video player. You can find more information about our video players and ads here. If you'd like to get started monetizing your videos, let us know. We'd love to help!

In the Video tab, you can upload new videos and grab embed codes.


To upload a video, drag your file into the cloud icon in the video widget, or click “Browse Videos” to upload directly from your desktop.

You will be given the option to add a title, description, and other information about your video before uploading. This article goes more in-depth about the video upload process, as well as adding and editing information about your video.


To embed a video into a post or page on your site, grab the individual code by clicking on the “Copy Embed” button.

For WordPress, these embed codes are shortcodes you can copy and paste into your visual or text editor and click Save. For Blogger, Squarespace, or other Content Management Systems, your embed codes will be <div> codes. Copy and paste the code into your HTML post editor and save.

To see all your video embed codes in one place, click the Export Data button in the top right. 

Payments Tab

The Payments tab shows information on all of your previous payments, as far back as August 2015. You can also export this information to an Excel spreadsheet by clicking on the “Export to Excel” button and saving the file to your computer. Super handy for record-keeping!

Ad Preferences Tab

We’re always making adjustments behind the scenes to offer the best ad service, and now you can let us know when you want our team to adjust your ads, right from the comfort of your dashboard!

The Ad Preferences tab has two sections that will allow you to request changes to your ad layout and opt-in to approved ad categories.

Ad Layout Goals:

The first section of the Ad Preferences page is where you can choose an option to let us know how you'd like your ad layout to be adjusted. The options include Auto-Optimize, Maintain, Maximize, or Minimize.



If you select this choice, we will set you up for maximum earnings now and in the future. We'll always provide your site with the latest updates and new ad types if we think they will increase your earnings. We'll let you know whenever changes are made to your site. This is our recommended option and ensures you're always taking advantage of the latest opportunities right away!

Maintain Ad Layout:

If you are happy with your current ad placements and overall number of ads on your site, you can choose the Maintain option. We’ll continue to monitor your site and notify you when we have any new suggestions for your site.

Maximize Ad Layout:

If earning more money is your top priority, choose the Maximize option and we will strategically increase the number of ads on your site and turn on our recommended, top-earning ad types. We will keep an eye on your earnings and site health, and we’ll be in touch to see how you like the changes!

Minimize Ad Layout:

Want to let your ads take more of a backseat for awhile? Choose the Minimize option, and we will adjust to a reduced ad layout. While reducing ads will likely mean a decrease in ad income, we’ll strategize ways to meet your goals with the least revenue impact possible.

Ad Categories:

The second section on the Ad Preferences page allows you to opt-in to different categories of ads you might be interested in having on your site. Allowing these additional categories increases your earning potential, so it’s worth looking to see if any are a good fit.


Note: By default, these categories are disabled on all AdThrive sites. You only need to fill out this portion of the form if you’d like to enable some or all of these categories to display on your site. We can’t guarantee that every ad served will always be properly categorized by advertisers, but we always act quickly when you notify us about an ad you don’t want to see.

Here’s some more information about these optional categories:

  • Alcohol: Beer, wine, etc.
  • Black Magic, Astrology & Esoteric: Includes zodiac, horoscopes, love spells, potions, and psychic-related ads.
  • Consumer Loans: Includes consumer lending and loans.
  • Cosmetic procedures & body modification: Includes lifts, suctions, lasers, hair removal and restoration, tattoos, and body modification.
  • Dating: Includes dating services and online dating communities.
  • Downloadable Utilities: Software for download which is designed to enhance the functionality of an operating system or device, whether desktop or mobile. Typical examples include anti-virus software, file converters, driver updaters, system cleaners, download managers, disk defragmenters, codecs, browser toolbars, ringtones, screensavers, wallpapers, and so on.
  • Drugs & Supplements: Includes pharmaceuticals, vitamins, supplements, and related retailers; does not include resources providing information about drugs.
  • Get Rich Quick: Ads that offer to share lucrative business secrets with consumers, or which offer significant money or merchandise for little or nothing in return. Includes multi-level marketing, work from home offers, and so on; also includes online surveys.
  • Politics: Includes ads for political campaigns or candidates, ads addressing controversial social issues, ads referencing well-known politicians, and ads touching on events widely perceived to be political in nature, such as elections, protests, terrorist attacks, wars, and conflicts.
  • References to Sex & Sexuality: Includes ads that are suggestive, relate to sexual or reproductive health, or refer to sex and sexuality.
  • Religion: Includes religious ads and ads advocating for or against religious views; does not include astrology or non-denominational spirituality.
  • Sensationalism: Ads that aim to induce users to click them by appealing to their curiosity, often using a teaser message with hyperbolic language or imagery. Includes ads that center around sensationalistic subjects (such as celebrity arrests, deaths, or divorces) or aim for shock value.
  • Sexual & Reproductive Health: Includes sexual function, fertility and birth control ads as well as ads for products, services, and information related to STDs including clinics and medication; does not include normal pregnancy resources or abortion services.
  • Significant Skin Exposure: Ad images where any part of the human body from the sternum to the mid-thigh is not clothed; or the body is clothed in underwear, swimwear, lingerie, or other see-through clothes or non-clothing items such as a towel or bed sheet.
  • Social Casino Games: Includes simulated gambling games (including, without limitation, poker, slots, bingo, lotteries, sports betting, betting on races, as well as other card games and casino games) where there is no opportunity to win anything of value (such as money or prizes).
  • Video Games (Casual & Online): Includes video games, online games and downloadable games; does not include video game consoles.
  • Weight Loss: Includes weight loss, dieting, and related products and programs; doesn't include healthy eating or general fitness ads.

If you decide to opt-in to some new categories, but then change your mind, just let us know and we’ll be happy to turn those categories off again!

Resources Tab

Under the Resources tab in your dashboard, you’ll find some quick links to our Help Center, addressing frequently asked questions and useful information.

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