AdThrive Publisher Dashboard Overview

Your AdThrive dashboard is the central hub for all things pertaining to your AdThrive service. It's where you can:

  • View earnings and traffic data
  • Update your payment information
  • Optimize your content for top search rankings
  • Upload and manage videos
  • Select ad preferences
  • Access support resources
  • Get the latest AdThrive news

After your ads are installed, we'll reach out in about 3–4 business days with access to your dashboard, as we're waiting for the initial reports to come back from our ad partners and getting them all synced up with your dashboard.

If you have several sites with AdThrive, you can access separate reporting for each site by using the dropdown menu at the top of the dashboard:


The left-hand sidebar provides navigation to the various pages and reports you'll find in your dashboard. Below you'll find a description of each section and the information and tools you'll find within.


My Dashboard gives a broad overview of your stats and traffic


  • Earnings Overview gives a more detailed ad earnings breakdown
  • RPM by Page offers page-level earnings and performance data
  • RPM by Traffic Source offers site-wide and page-level performance metrics based on which platforms your readers are coming from
  • Brand Safety shows you which pages on your site have been flagged by advertisers for potentially risky content

Traffic pulls in key Google Analytics data that can be useful in analyzing your ad performance

Content Optimization gives you access to Topic — powerful SEO technology that helps you craft content primed for search engine success

Video allows you to upload videos and generate embed codes for pages on your site

Note: You'll only see the Video tab in your dashboard if you are currently running an AdThrive video player. If you'd like to get started monetizing your videos, let us know. We'd love to help!


  • Payment Info is where you can choose your payment method and submit your tax form
  • Payment History displays past payments and provides receipt downloads

Ad Preferences allows you to make changes to your ad layout and ad categories

Resources gives you easy access to FAQs, the AdThrive Help Center, and some general resources

You can also search the AdThrive Help Center and even submit a support ticket from your dashboard.

You’ll find the “Support” button at the bottom of every page in your dashboard. Click it to open a search box where you can search for topics and answers. If you can't find the answer you need, just click the “Contact us” button to submit a support ticket, and we’ll be in touch soon!


My Dashboard


Think of this tab as an at-a-glance overview of your account, including:

  • Your earnings and pageviews from yesterday, month-to-date, and last month.
  • An overview widget showing your earnings and pageviews from the past 30 days as a handy chart or table. Toggle between views with the buttons at the top of the widget.
  • Earnings and pageview data by device for the past 30 days.
  • A quick summary of your top traffic sources from Google Analytics and the percentage of pageviews they contribute to your site.
  • An overview of your video earnings for the last 30 days, if you're using the AdThrive video player, and quick video upload option.
Note: Your dashboard updates with pageviews from Google Analytics and ad revenue for the complete previous day at 10:00 am Eastern time.


Earnings Overview

The Earnings Overview tab breaks down your ad performance data, so you can view specific time frames and historical data for as long as your site has been with AdThrive.


Choose the date range you'd like to view at the top of the page, and the data in every widget below will adjust accordingly.

The "Custom" option allows you to choose your own range of dates:


You can download your earnings data straight to your computer by clicking the blue "Export Data" button in the top right corner.

The Earnings Overview widget shows your earnings and pageviews which you can view in graph or table format:


Breakdown of earnings, RPM, & RPS:

The Earnings Overview tab also includes a breakdown of your earnings, RPM, and RPS for the date range you choose. RPM (earnings per 1,000 pageviews) and RPS (earnings per 1,000 sessions) are how we track the performance of your ads as a whole. You can read more about the two metrics and what each is used for right here in our Help Center.

Click on "View All Ad Network Earnings+" to see monthly totals for AdThrive Media (display ads) and your Custom Video Player. This is a great place to see how much to expect in your next payment.


If you are running any additional ad networks that report in your AdThrive dashboard, they’ll be broken out there as well.


RPM/RPS Overview:


See your RPM and RPS trends over the period of time you’ve selected at the top of the page. You can view this widget as a graph or click the toggle button to see each day’s RPM and RPS listed out in a table view.

Earnings By Device:


This widget breaks down your earnings by the type of device your readers are using to view your site and includes the RPM and pageviews for each device type. This gives you the best idea of where the majority of your earnings are coming from, allowing you to put your focus on optimizing your posts for the devices your readers are using to access them.

Note: Advertisers typically bid higher for desktop traffic, so it’s normal and expected for desktop traffic to have a higher RPM than mobile traffic.

Earnings By Ad Unit:


The Earnings By Ad Unit widget displays the aggregate types of ad units on your site and gives you a peek into their performance, with details on the viewability percentage and revenue from each ad unit. You can also view the data by device type (mobile, desktop, or tablet). Note that multiple sidebar or content ads will show up as one ad unit type.

Video Earnings:


If you monetize your videos through AdThrive, the Video Earnings widget shows earnings broken down by video player type

RPM by Page

On RPM by Page, you can view your page-level earnings and RPM, among other metrics. For more information on how to understand and utilize the information on this page, check out this dedicated article: RPM by Page Overview

RPM by Traffic Source

On RPM by Traffic Source, you’ll find both site-wide and page-level performance metrics — including pageviews, RPM, earnings, and more — for your top pages, based on traffic source. Learn more about RPM by Traffic Source here: RPM by Traffic Source Overview

Brand Safety

Advertisers may avoid placing ads next to content they consider to be harmful to their brand. In your Brand Safety report, you’ll see any pages on your site that have been flagged by advertisers for potentially risky content, as well as the category and level of risk. You can compare performance metrics for these pages against your site averages and thoughtfully determine whether or not you should make updates to your content. Read more here: Brand Safety Report Overview


The Traffic tab pulls information from your Google Analytics account and brings you several ways to view your traffic data to help you understand how it relates to your ad earnings.

Just like with your Earnings tab, you can filter your traffic views using the date range settings at the top of the page.

View pageviews and sessions:


You can use this data to understand traffic and audience engagement — how many people are coming to your site, how many pages they are looking at, and how long they are staying.

Traffic Widgets:


Your Traffic tab also includes several widgets that break your traffic down by device, source, social network, and country. These widgets give you some extra insight into who your readers are and where they are coming from.

View your most popular posts:


Your Traffic tab also shows your top ten posts with the highest pageviews. To maximize your ad earnings, pay close attention to these posts! If you have ads turned off for a specific post that’s bringing in a significant amount of traffic, that can have a negative impact on your RPM.

See which videos are getting the most plays:


The Top Videos widget shares the most-played videos for the time period you select at the top of the page. Play Rate shows you the percentage of readers who clicked to watch the video, so you can see which videos are most appealing to readers.

Content Optimization

On your Content Optimization page, you can create content briefs for target keywords and use Topic’s AI-powered SEO technology to help you craft content that is prepped to perform well in search results.


We’ll also suggest customized keywords for your site that you have a good chance of ranking for, with our proprietary Content Ideas.

Get started here: Content Optimization: How to optimize your content with Topic


Note: You'll only see the Video tab in your dashboard if you are currently running an AdThrive video player. You can find more information about our video players and ads here. If you'd like to get started monetizing your videos, let us know. We'd love to help!

In the Video tab, you can upload new videos and grab embed codes.


To upload a video, drag your file into the cloud icon in the video widget, or click “Browse Videos” to upload directly from your desktop.

You will be given the option to add a title, description, and other information about your video after or during uploading. This article goes more in-depth about the video upload process, as well as adding and editing information about your video.


To embed a video into a post or page on your site, grab the individual code by clicking on the “Copy Embed” button.

For WordPress, these embed codes are shortcodes you can copy and paste into your visual or text editor. For Blogger, Squarespace, or other content management systems, your embed codes will be <div> codes which you can copy and paste into your HTML post editor.

To see all your video embed codes in one place, click the Export Data button in the top right. 


Payment Info

The Payment Info tab is where you submit the information that is required for you to receive your AdThrive payments! You'll enter contact information, payment method and account details, and fill out a tax form.

For more information on payment info, check out these help articles:

Payment History

On the Payments History tab, you'll find information on your previous payments, as far back as August 2015. Click the arrow next to any payment to view more information, or click on "Download confirmation" to download the payment details.


You can also export this information to an Excel spreadsheet by clicking on the “Export to Excel” button and saving the file to your computer. Super handy for record-keeping!

Ad Preferences

We’re always making adjustments behind the scenes to offer the best ad service, and on the Ad Preferences tab we've put some extra controls in your hands — pick and choose your ad options, or turn on Auto-Optimize and let our team handle everything for you!

Head to your dashboard and click on the Ad Preferences tab. You’ll see a variety of options for Ad Optimization, User Experience, Permissions, and Ad Categories.


For a full description of all the settings you can enable on your Ad Preferences page, visit this Help Center article: How can I make changes to my ads?


Under the Resources tab in your dashboard, you’ll find some quick links to our Help Center, addressing frequently asked questions and useful information.

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